Client: Maybelline New York, 100th Anniversary,
Agency: Code & Theory, 2015
Program Components: Video, Site Design and Development, Social/Influencer Activation, Content Creation, Digital Media
In a dual Account/Production role, working directly with Maybelline’s Global Director of Content, and their Global head of Digital, I managed the creation of a campaign to celebrate the 100th anniversary of Maybelline. I ran the program strategy, content development (all developed via a PR event), visual design, and front end development of this site. It was a highly visible project within L'Oreal, as Maybelline focuses almost all of their marketing campaigns on product pushes rather than brand initiatives.
Part of the project was creating a 'tool kit' for countries to execute this program locally. I worked with the social and creative teams to create over 100 pieces of content that could be customized and localized in both large and small markets, as well as a suggested program activation plan for all markets.
