Client: Lane Bryant, Fall 2015, plusisequal.com
Agency: Laird & Partners, 2015
Program Components: Video, Site Design and Development, Digital Media, Social/Influencer Activation, Event, Outdoor
Building off the success of their previous campaign, Lane Bryant was looking to spark a conversation about equal representation, rather than just push a traditional fashion campaign about products. #PlusIsEqual was created to spread this message. I managed our internal creative teams and an external developer to develop all digital execution elements including the site, all paid digital media, and a content calendar for supporting messaging from both the brand and spokesmodels.