Client: Chandon, a Moët Hennessy brand
Agency: Code and Theory, 2015
Program Components: Brand Positioning & Tagline Development, Social Strategy, Tumblr Redesign
The insight that drove the work was that young women's busy lives lead to really important 'Catch Up' moments with girlfriends, and that Chandon could be the official drink of these special moments. This was the first articulation of the new tagline and positioning ("Let's Catch Up") and visual design for social content. I managed the strategy, UX and development of this page, as well as creating a social strategy, brand persona and roll out of this program to all their social channels.
