Client: Archetypes
Agency: LIPMAN, 2013
Program Components: Brand Identity, Brand Strategy, Site UX, Design and Development, Digital Media
Fully embedded in the client for over six months, I worked to develop Archetypes, which was named one of Time Inc.’s 10 NYC Startups to Watch for 2013. I worked with the client team to create the company proposition including strategy, partnerships, branding and UX, design and development of the site.