Client: 7 For All Mankind, Spring 2013
Agency: LIPMAN, 2013
Program Components: Video, Social Activation, Facebook App Design and Development, Digital Media
For the Spring 2013 campaign, 7 For All Mankind worked with James Franco to create a video series. With each episode of the series, 7FAM asked users what they wanted to see happen next. At the end of the campaign, two final endings were created, one with the user's selected ending and one with James' Directors Cut. The program was executed globally.
I managed the social activation working directly with the global teams, as well as the development of the Facebook tab below, where voting took place.